Fake news and sensitive information will be filtered out in a more advanced way than today. This would not come as a surprise as the more people get connected, the greater the community will be and grow. No doubt as to why this will become social media trends in 2020 and beyond. Influencer marketing and employee advocacy can … The robot can be seen as the journalist’s assistant of the future. The Future of Media and Entertainment Today’s infographic comes to us from Raconteur , and it showcases multiple sets of data that help to illustrate the direction that media is heading. Follow him on Twitter and subscribe to his newsletter on Substack. At Agence France-Presse (AFP), AI has already been covering news in sports and poll results. Integration of social media in newsroom and reliance on videos and images ranked 2 nd and 3 rd among trends. (some of the information still need to be filtered out manually by a human) and overall the information consumption experience will be enhanced more and more. Don’t believe me? They also mentioned that people look at videos 5 times longer than static content on both Facebook and Instagram. More privacy and security Privacy has always been the main concern on social media and the internet as a whole. With this advantage, social media platforms have implemented AI into their algorithms in recent years. Prominent trends shaping the next phase of evolution include a focus on the user, building a loyal community, broadening their reach, and building valuable content. After Facebook was launched back in 2004, the way we are connected to the internet has changed than ever since. One of the big components is fake news and sensitive data. This is probably good news for many of the e-commerce store owners out there who rely on social media to make sales. In 2019, TikTok has over 500 million active users worldwide, and the number is increasing. This is because, on a platform like this, we have our information exposed to the platform. The 5 Trends Shaping the Future of Paid Media 1. Besides, other new social media platforms like Caffeine and Lasso are also gaining popularity. Marketers always looking for an innovative and effective way to promote their presence, and that’s where influencers come into play. So make sure when you are posting on social media, focus on video (as mentioned in the above point), and the contents are engaging. May become a primary source of sales for E-commerce stores, disadvantages of social media for your business, Facebook group will become Facebook’s new future, the majority of social media organic reach is dead, TikTok has over 500 million active users worldwide, Enhance the buying experience and a lot more, 10,079 Stories were published – compared to 8,949 feed posts, 205 IGTV posts and 125 live posts, Almost a quarter of brands posted Stories on a daily basis, with nearly a third posting a few times a week and a quarter posting them once a week, Innovative – This type of information is still relatively new and people like new stuff, Authentic – Information like stories give real authentic values and insights to the audience. Atlantic Media Strategies reviews a lot of research on digital trends, and in many publications released this year, we noticed that 2020 is held up as a benchmark for things to come. Of course, a human proofreads the final version of the text. Because it can help reduce the workload of human beings, as well as mimic human intelligence, They are the next big thing. Audio is the New Media. Media education is a participation in the civic and economic life of democracy, and all of us in the media industry have a role to play in educating. The last ten years were defined by the twin technological disruptions of mobile and social media, which fragmented attention, undermined advertising-based business models, and weakened the role of journalistic gatekeepers. Specific engagements can include: Scenario planning to examine full scope of uncertainty and opportunity in rapidly changing markets. But what is AR exactly? The future of social media is mobile. The media and information are a mutable entity. dominating the field. it’s not surprising if social media platforms will start implementing some additional services. We can safely predict that in 2020 and beyond, more and more social media influencers will rise and play an important role in creating brand awareness. Imagine how much time we will spend on… The Future of Media: Key Trends for 2019 and Beyond, Agnes Deleuse, Senior Marketing Specialist (Paris), National Press Club 2018 Communicators' Summit: Key Takeaways. With the live feature being super engaging, no doubt as to why it won’t continue to dominate the social trend in the upcoming future. Five trends emerged from the keynotes and workshops: The voice will become the gateway to media going forward. Ultimately, we may reach the point where AI can fully replace human beings. Strategy for the Future of Media. Do you think in the next 2-5 years, with more and more professionals joining LinkedIn, can they truly become the world’s largest job finding search engine? Lots of students cannot distinguish facts from fiction on the internet and in an avalanche of information, it needs to be taught if a source can be trusted or not. This is because the information is spread out so fast on social media. Additionally, more and more people are using their smartphones as their main source for accessing social platforms. What else do you expect to impact the media landscape in 2019 and beyond? Why are we hearing this term everywhere nowadays? Facebook and Twitter have become the main source of news. I believe that with the ever-evolving features, social media platforms will definitely release more useful features to support this. Readers are more and more aware of the importance of trusted information, relevance and meaning of the news. But with privacy and transparency becoming more concerned, social media platforms will have a hard time figuring how to balance between privacy and personalization (as personalization requires your data for suggestions). Ask a question in the post and try replying to every comment. Wouldn’t that be great? 5 Trends Shaping The Future Of Media And Entertainment While the media and entertainment industry is one of the first sectors of business to have to navigate digital disruption, its transformation is far from over. Paid Media … See our recent “Guide to Social Media Marketing in 2020: Challenges, Opportunities and Lessons from the Pandemic and Beyond” for thought-provoking stories, strategies and advice from marketing professionals in our community. Now, I bet you have heard or known something about AI. For businesses, responses and replies to customers are essentials. Voice assistants are getting smarter and more functional every week. Artificial Intelligence (AI) has Entered Newsrooms. This could include things like pay money using their own cryptocurrency, which Facebook has already started with Libra. So the potential here is huge and probable. With COVID-19 forcing people to stay indoors, media consumption seems to have got a rocket thrust. 3. predict future media innovation (MIL11/12CFT-IIIi-27) 4. synthesize the overall knowledge about media and information with skills for producing a prototype of what the learners think is a future media innovation (MIL11/12CFT-IIIi-28) I- Current and Future Trends in Media and Cummunication A. Ubiquitous Learning B. Nonetheless, all this implies that words, hashtags, photographs and captions we write will be stored in databases. Smartphones, Whatsapp, GoogleMaps, Facebook, Twitter, Instagram, Shazam, Internet Banking, we all use them one way or another. From one person to another and eventually the whole world knows about it. AI is already in use in many editorial newsrooms of international press agencies. More and more human-like features are being implemented and developed. This data is backed by the latest stats as listed below: So why has this type of information become more popular? Keep it up! These data are then collected by the social media giants. Check out this data from Google trends in the last five years. Social media is always evolving. Paid media can be leveraged to increase the effectiveness of content marketing, boost your online presence, and drive business performance. Easy to use and engaging – It’s very easy and super engaging with this type of content. Social media has great potential to evolve into something much greater than ever in 2020 and beyond. 2019 has seen a huge rise in podcast trend worldwide. But what happened recently to a Facebook data breach is what put every internet giants especially social media platforms into questions. More and more “social on social” community will arise, 11. It was inspired by Blake Robbins’ Twitter thread highlighting the companies shaping the future of media & pop culture. Amazon India rolls out ‘Deliver Thanks’ campaign as a token of gratitude whether it’s going back in time to walk with dinosaurs in realistic landscapes, or traveling to an imagined future where nothing feels familiar. Who doesn’t love videos right? Take Facebook for an example, we sign up for the Facebook account, we need to fill out some basic information about us right? Everything is data: words, images, figures. 7 min read. With social media becoming more dominant in the way we communicate and interact online, no doubt as to why podcasts would find its way into social media. Let me know in the comment below. Well, this is because it really shows that people are interested in your content. In fact, this isn’t anything new. Podcasts not only entertain people but also are used by marketers and business owners to monetize their products or services. The moment something important happen, you can instantly see that the topic’s hashtag becomes trending. Have these trends already impacted your organization? Can do stuff online more than ever before, 8. The long term value of community-building onsite and in the real world is key to these initiatives — and to building a sustainable future for digital media publishers. They’ve been used to not only garner quick feedback about products but also as an additional engagement tool.S… Other platforms are following the footprints as they have become alerted and they knew that this is going to be a major factor and issues in the near future. Also, with Facebook organic and the majority of social media organic reach is dead, the necessity of social media advertisement has increased. events. The more personalized your platform is, the better you can succeed. Are you convinced now? Media are starting to use voice assistants to distribute news (news flash, sports results, weather reports) and the trend is rising. In 2019, 80% of social media marketers find influencer marketing effective. The Current. Great article. Robot writing is also on the rise at the Associated Press (AP), explained Lisa Gibbs, AI Newsroom Lead for the AP. We work with organizations to uncover key trends and uncertainties in the media landscape, and implement high-value strategies that respond to challenges and seize emerging opportunities. The survey found a 57 percent increase in traffic to news sites referred to as social media. So now you know what type of content to create on social media right? Digital. Surely, in the near future, social media can do more than this. As more and more people depend on technologies and connections using the internet, social media will continue to evolve. And that’s all for the 20 social media future trends 2020 and how they have the potential to evolve. For the next trend in our Future Media Trends series we have therefore decided to take a closer look at different forms of sound-media – As you can see, right now you can buy products through the Facebook marketplace and Instagram store. While there are certain similarities, virtual reality implies creating a whole new world from scratch – a simulation of the real and the imagined world. We really appreciate your effort! Also available in your inbox every Thursday as The Drum's Future of Media … About Digital media trends. Here are the top social media trends to follow in 2020: Privacy has always been the main concern on social media and the internet as a whole. We rely more and more on electronically devices. Well, I’m curious as to how many of you leverage stories or similar features to engage with your audience? The post which gets lots of comments, replies or live video feed gets ranked and reach better than simple text, images or even the one with lots of likes but no comments. Business News Daily Writer Dec 30, 2019. Native. With people becoming more and more ”lazy” and are depending on technologies to make their lifestyles much more easier and comfortable. In the near future, it could be possible that the bots can literally close a deal or sell your products while you are asleep. In fact, the TV itself is changing to keep up with the trend. Engagement, engagement, engagement. The video will become the primary type of content, 4. The famous platform which has implemented AR is Snapchat. The Facebook group will become important, 15. Facebook has gone through major updates and renovation in terms of data management. AI and algorithms will then find the data and information they need to write an article or even produce data-driven videos. That’s why future platforms will be designed with smartphones in mind from the start. I cannot stress enough how important AI will be to the human future and social media as a whole. This feature will definitely benefit you if you have a business online. So why can’t social media replace TV right? Five trends emerged from the keynotes and workshops: 1. Social media ads will play an important role, 18. The next point is how these social media platforms can tackle this problem. Let me know in the comment section. Facebook live, Instagram lives, YouTube lives, all the live videos everywhere! Algorithms and data enable robots to produce a story quickly. The way social media have been developing is quite fascinating. So in the near future, be prepared to spend money if you want maximum brand outreach and engagement. Many internet users will see the breaking stories on their feed and go to the news sites to learn more. Nevertheless, we still trust these platforms to keep our privacy insecure. La Presse au Futur, Médias en Seine and Les Nouvelles Pratiques du Journalisme discussed the landscape of the media of tomorrow, the innovative journalistic tools already in use by international press agencies and the challenges implied by new technology. education There is an urgency to apply critical thinking to media and news messages and to use social media to create content. Don’t you think so? Who knows? Ready to Face the Future of Social? As these platforms collect more and more data, they can truly dominate certain types of information and clearly represent themselves as a “search engine”. 2019 has been a significant year for change, with many viewers making the leap towards digital. In fact, Facebook did a research on trends of media consumption and it was reported that people spend an average of 1.7 seconds when looking at a piece of content. Your work is really amazing and much information. Some feature, however, maybe probable as with the popularity and huge investments into these platforms, the possibilities are endless. It is ever changing in nature. Monetizing information will apply for differentiated journalism experiences, an added value that readers are looking for today, especially with innovative technologies linked to mobility and audio. According to the stats, 22% of Americans listen to podcasts each week. The more we develop, as so AI. Today, 69 percent of adult internet users are on at least one social media platform. You can find more information about Jackie, 2. The market of chatbots and automation has been a great trend over the past few years. Who knows. This includes the growth rates of various media and entertainment sectors, TV viewing trends, and social media use. Between 2005 and 2016, social media adoption grew by over 60 percent. In the future, I think, as more and more such type communities are formed, the information in certain niche or topics can be easily found or filtered. Videos are a versatile and engaging content format that not only gives us a real-life picture of what is going on. Boomers spent more time online in 2021 using social media, digital video, gaming, and mobile payments. But with social media becoming more and more popular, and the integration of e-commerce features like a Facebook marketplace or Instagram store, there’s no doubt as to why social media may dominate this field in the near future. As mentioned above, engagement will become important in social media. It is used to find jobs and connect like-minded people in businesses. What do you think? Here are nine trends and issues that will influence publishers, content creators, media companies and brands in 2020 and beyond. Personalization in the online world is everywhere. Social Media Trends for 2020 and Beyond: Social Media Trend #1 - Ephemeral Content Will Keep Gaining Popularity Social Media Trend #2 - Niche Social Platforms Will Perform Well Social Media Trend #3 - Instagram Will Remove Likes Baby boomers are getting fully onboard with social media trends. As the percentage of young people using social media rates the highest, it’s key to analyzing how they are using social media as that will define the future of content creation and consumption. From personalized Facebook feed, Amazon products suggestions to Google’s personalized search, it’s everywhere! As citizens of the media and information age, one must be able to adapt to the changes in media and information. With data and templates, it is able to use automated writing and generate summaries. Thus, I strongly believe that it will prove to be a huge social trend in 2020 and beyond, for both consumers and marketers on social media. With the Facebook group feature, brands will be able to deliver their messages more personalized, thus leverage their social media marketing strategies. Adryan Corcione. Short-type information such as stories, IGTV or any kind of short duration, entertaining social media information will be preferred more in 2020. This is a big jump from 17% last year and represents 62 million Americans, and the trend is expected to grow even further. Trends subscribers can download a … The potential is endless with this technology. In 2019, the TV viewing time per day will be 4 hours 10 minutes and in 2021 it will be 3 hours 37 minutes. But with renewed momentum and executive attention on social media’s ability to retain critical connections with customers, now is the time to take steps—big or small—to bridging the critical gap between engagement and customer identity. Imagine, if you are a potential client looking for some online service, and you happen to message a service provider on Facebook, but no reply after some time. This is because AR will not only be just some fancy camera filters anymore. With data on social media becoming more and more complex, AI in the social media algorithm needs to be adapted. The reason shouldn’t come with the surprise as we have seen that more and brands are pushing towards group-oriented marketing, as a way to enhance privacy. Future of the Automotive Industry (Auto Trends) - cars, lorries, trucks and road transport trends - Futurist keynote speaker Marketing to Older Consumers - Future of Marketing Keynote Speaker 10 trends that will really DOMINATE our future - all predictable, changing slowly with huge future impact - based on new book The Future of Almost Everything Possible right? The first online survey (pre–COVID-19 survey), of 2,103 US consumers, was conducted from December 2019 to January 2020. Keep up the awesome work! International news agencies are using data for robot writing, infographics, dynamic videos and much more. There used to be times in the past when likes and follows are the main factors of representing how popular or authoritative your content or profile is on social media. 193/229 Rungland Village, South Pattaya, Pattaya city, Thailand, 20150, Home About Us Marketing Tips SEO Coaching Privacy Policy Terms & Conditions, Jackie Owen is a professional online marketer and web developer, specialized in SEO and WordPress web development. For so many years, search engines like Google and Amazon have dominated the commercial business, primarily e-commerce. An estimated 3 billion people will have access to mobile phones by 2020. But because these two features can be easily fabricated (fake likes and followers), social media algorithms will now be heavily focused on engagement, mainly comments, shares and live features. Augmented reality, on the other hand, takes the real world and projects virtual, computer-generated augmentations to it, in order to enhance our experiences. Now, this is obviously social media going to position themselves in the near future. They are also easy to share across multiple platforms. Many of them are happening right now and we can clearly observe this, and the trend is rising as well. The reason being it can drastically improve the engagement experience on social media. Please let me know in the comment section. AI has become the future of a human generation. The Drum's senior reporter and media correspondent John McCarthy rounds up the latest media trends and developments. An excellent report by Nic Newman from the Reuters Institute expands upon, “The Future of Voice and the Implications for News.”, 2. And just like it’s stories feature, other social media platforms like Facebook and Instagram have also copied this feature, and have been developing on it. If premium content implies a price, it may also imply high-qualified content like investigative reporting or getting to the facts. Media Trends. Instagram’s recent algorithm give more preferences to videos when they are ranking for the content. The more the information is indexed in databases, the higher are the chances that it may be used by journalists or robots. If you like the content, help me share it out with the world! people will start to use these platforms more of like a place to find certain types of information, rather than always head to Google. Late November and early December, Paris hosted three converging events on the future of the media. maybe we might see old platforms like Facebook or Instagram fading away, paving a way for these hot newer platforms to dominate the market. It is amazing what can be done with data. We have seen the rise of more and more influencers over the years. Future of Social Media: Trends to Watch. He's the founder of Techjackie.com, an SEO and web development agency based in Thailand. Within just 2 years, the platform has become such a great hit among teens. According to the Dailymail we spend more time on our Smartphones (119 minutes per day) than with our partners (97 minutes)1. With now people consuming online content more than ever before, the internet is slowly replacing the TV. We’ve seen the trend in streaming channels like Netflix, YouTube, etc. Automation and chatbots will become more advance, 10. With an introduction to Samsung’s smart vertical television, which they said are “preferred more” by the millennials, the tradition TV is dying. And as we keep on using it, we are prompted to fill out other related information as well. Social media platform then will not be just a platform anymore, but rather a supporting platform, giving an opportunity for these mini social communities to represent their own social media as their own platform. Do you have any other ideas or logical reasons for how social media will evolve in this near future? According to Forbes, 50 percent of Internet users surveyed said that they hear about the latest news via social media before ever hearing about it on a news station. A decade ago, social media was the new, big thing. It is a product of continuous development. With social media becoming more and more popular, opportunities there have been tremendously increased. Social media live feature has always been a trend since the major platforms started adopting it. In fact, it is what makes YouTube the second largest search engine in the world. Let me explain this. As mentioned above, privacy will become a priority in the future of social media. Seventy percent of internet users aged 55-64 have bought something online in the past month. According to Ms. Leizel Avila, here are the current and future trends: Mobile. Trends such as live video, AR, and AI-powered chatbots are here to change the future of social media marketing. The decline of organic reach and increase in ad usage should not come as a surprise as ads are the primary way these platforms make money. It’s engaging, personal, fun, and what’s important is you get a chance to communicate directly with the one you’re following. Personalization is always the key to any success in marketing tactics. Last year, a digital media trends survey of 2000+ US consumers found that 69% of respondents subscribed to at least one streaming video service. Every day, small and medium brands are fighting to rise to the top spots. As the world develops, as so technologies. And with the potential feature mentioned above that more and more stuff online could be done through social media. Because of the way social media are designed, there is no way we can avoid this (provide our information to them). Massive Open Online Course What will you do? He has contributed to various websites about SEO and appeared on various digital marketing podcast. In 2018, Facebook invested new features into Facebook Groups, such as being able to participate as a business Page, updating with Stories, posting Live videos within the group and creating social learning units.Groups took off in 2018 as a way for brands to directly connect with fans without the algorithm affecting their posts. With many social media supporting group like features, this makes it much easier to form a mini social network community around certain topics. In fact, a study by Cisco stated that by 2020, 75% of the mobile traffic will be video. Obviously, you are going to find another provider right? Short, crispy information will become a go-to choice, 16. Data is both a resource and a tool. And 37% plan to … Consumers like them because they are easy to digest, entertaining and engaging. The 14th edition of the Digital media trends survey was conducted in two parts by Deloitte’s Technology, Media & Telecommunications practice.Two surveys were fielded by an independent research firm. Younger generations are watching significantly more TV in online forms, such as mobile streaming apps, instead of on a physical television. Future of Media. Tags: Even if news consumption is for now limited on these devices, there is a growing trend showing that content consumption will have to be adapted for mobility. But don’t forget, among the information, there will always be some fake ones and that is probably some disadvantages of social media for your business and data consumption. Take LinkedIn for example. Media consumption is entering a new cycle. Social media is an important part of any marketing strategy. The main purpose is to provide useful insights for the year ahead and to identify the most important media trends. The major platform like Facebook and Instagram are pushing hard for videos. Will represent themselves as certain types of search engines, 9. The growing popularity of social media makes it important for brands to increase their online presence. Some potential features of AR in the social media future: As the internet slowly replacing TV and newspapers, more and more people prefer to consume information especially news on the internet. In 2020 and the near future, AI will do better and better in segmenting data, and make sure that the algorithms provide the best content possible. The second online survey (COVID … You know, those fancy camera filters like dogs filters, 3D Bitmoji and pretty much all of its camera features are powered by AR technology. More easier and comfortable, dynamic videos and the world ’ s new future the data and,... With social media platforms like Facebook and even on LinkedIn past few years sensitive information will be more... 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