Rarely you find men who bear such a great passion for the fashion industry and keep themselves in the loop. International Journal of Multidisciplinary Research a nd Modern Education (IJMRME) ... On a photography platform such as Instagram, the fashion influencers mostly endorse a product by . The Men’s Journal Gift Guide For The Most Important Man 2020 From Percussion Massage Guns to Nutribullets, Macy’s Has Black Friday Prices On Gifts The 5 Best Hitch-Mounted Bike Racks influencer marketing from Instagram and YouTube and examined these media forms. The first was a pentadic analysis, which looked at Instagram to examine the strategies that influencers appear to use when posting content. The Instagram strategy employed by Amazon Fashion, which now has 10 companies as own brands, some of which are little known and one recently … 6 Alexander Fury. This study is an attempt to investigate the impact of social media on fashion industry as social media is getting very much in and within the past decade a remarkable development has been witnessed. “Baguette shaped bags … If you have access to a journal via a society or association membership, please browse to your society journal, select an article to view, and follow the instructions in this box. Suggested Citation. While fashion blogs are at an all-time high, we can’t argue against the fact that social media platforms like Instagram remain the single largest forum to redirect traffic towards fashion blogs. 25-40. Two types of analysis were performed. ... Journal of Fashion Marketing and Management, 10 (1) (2006), pp. The data to test these hypotheses was collected from a fashion focused Instagram account in which a potential influencer posts pictures related to new trends in the fashion industry that can be imitated by the account's followers. Learn how to use Instagram to reach new customers, grow your audience and engage with existing customers. Alok is a gender non-confirming activist with a flair for creative expression through dress. Fashion blogs have been around since the early 2000s, but today, blogging is a whole new ball game. The rise of Instagram, as the fastest growing social network in Spain and Portugal, and its incorporation into the communication strategies of beauty and fashion brands have posed some risks for younger followers in relation to the development of identity and self-esteem. dilek çukul, 2015. "Fashion Marketing in Social Media: Using Instagram for Fashion Branding," Proceedings of Business and Management Conferences 2304324, International Institute of Social and Economic Sciences. Over 2 million businesses connect with people on Instagram. This study provides a snapshot of how fashion brands utilize Instagram in their efforts of marketing. 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